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How Restaurants Can Use AI Callers to Handle Reservations & Orders

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If you’ve ever worked in a restaurant, you know the phone has a way of ringing at the worst possible time. The host stand is packed, servers are juggling multiple tables, the kitchen is pushing out entrées, and just as things settle, the phone lights up with another reservation request or a caller asking about tonight’s specials. Answering every call matters, but it’s not always possible. That’s where AI callers are starting to change the game.

AI callers are essentially virtual staff members who pick up the phone, talk to customers in a natural voice, and handle everyday tasks like booking reservations, placing pickup orders, and answering basic questions. They never miss a call, never put someone on hold, and never get flustered during the dinner rush. For restaurants, that means fewer missed opportunities and happier guests.

So how exactly can restaurants use AI callers to improve their operations? Let’s break it down.

Never Miss Another Reservation

Reservations are the lifeblood of many restaurants, but managing them isn’t always smooth. A missed call might mean a missed table, and a lost table means lost revenue. AI callers can take reservations 24 hours a day, even when the restaurant is closed. They can also modify bookings, cancel them, or add special notes like “anniversary celebration” or “vegan menu preferred.”

Because AI integrates directly with table management systems, it can see real-time availability and offer guests alternatives when their first choice isn’t available. If someone calls for 7 PM and that slot is already full, the AI can suggest 6:45 or 7:15 instead, just like a seasoned host would.

The result is fewer gaps in the reservation book and a smoother flow of guests throughout the evening.

Streamlining Takeout and Pickup Orders

Phone orders can be tricky. During busy service, a staff member might rush through the call, mishear an item, or forget to upsell sides and drinks. AI callers handle this with consistency. They listen carefully, repeat the order back for confirmation, and send it directly to the point-of-sale system.

More importantly, AI never forgets the details. If a customer asks for no onions or extra sauce, the system records it precisely. That accuracy saves the kitchen from mistakes and keeps customers satisfied. Some systems even allow guests to pay securely over the phone or through a text link, reducing friction at pickup.

For restaurants that rely on takeout to boost margins, this reliability is huge.

Answering the Everyday Questions

How often does your staff pick up the phone only to answer questions like:

  • “What time do you open?”

  • “Do you have outdoor seating?”

  • “Can I bring my dog?”

  • “Do you take large party reservations?”

These questions may seem small, but they take time away from service. AI callers handle them instantly. Guests get quick answers, staff stay focused on diners in the restaurant, and no one is left waiting on hold.

Keeping Guests Happy During Peak Hours

The dinner rush is a make-or-break moment. Guests hate being ignored, but staff often have no choice when they’re balancing the floor. AI callers solve this by being available in the background, making sure every call gets answered politely and professionally.

For customers, that makes a big difference. Instead of a voicemail or endless ringing, they’re greeted with a friendly voice ready to help. That simple touch can turn a casual caller into a loyal regular.

“Business, like life, is all about how you make people feel. It is that simple, and it is that hard.”

Danny Meyer, Restaurateur and CEO of Union Square Hospitality Group


A Hybrid Approach Works Best

It’s important to be realistic. Not every situation should be handled by AI. A customer with a serious complaint, a VIP guest with special requests, or a catering order for 50 people should always be directed to a real staff member.

That’s why the most successful restaurants use a hybrid approach. AI callers handle routine tasks — reservations, order-taking, and basic questions — while staff step in for complex or sensitive conversations. This balance gives restaurants the best of both worlds: efficiency without losing the human touch.

The Financial Impact

Let’s talk numbers. Imagine your restaurant receives 50 calls a day, and 20 percent of them go unanswered during busy hours. That’s 10 lost calls. If even half of those could have turned into reservations or orders worth an average of $40 each, you’re losing $200 a day. Over a year, that’s more than $70,000 in potential revenue walking out the door.

An AI caller ensures every call is answered, dramatically reducing that loss. Compared to hiring extra staff for the phones, AI costs significantly less and works around the clock. For restaurants operating on tight margins, those savings and extra revenue add up quickly.

Building a Better Guest Experience

At the end of the day, dining out is about more than food. It’s about hospitality, and hospitality starts before the guest ever steps through the door. The moment they call to book a table or order dinner is their first impression of your restaurant.

By ensuring every call is answered quickly, politely, and accurately, AI callers elevate that experience. Guests feel cared for, staff feel less overwhelmed, and the entire operation runs more smoothly.

Final Thoughts

AI callers are not here to replace the warmth and personality of your staff. They are here to take away the stress of constant ringing phones and let your team focus on delivering great service in the dining room. For restaurants, this means fewer missed reservations, more accurate orders, happier guests, and a healthier bottom line.

The restaurants that embrace this technology today will be the ones setting the standard for customer service tomorrow.

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Sam Collins
March 21, 2024
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